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What I Have Learned About Pitching for Investment Capital

Posted by Michael Horn on Mon, Apr 14, 2014 @ 06:36 AM

I read this article by Rebekah Campbell on the NY Times site. You may consider a lot of this to be common sensical, but it's worth reading about the efforts of someone else on this critical funding issue.

Rebekah writes....When I started Posse in 2010, I knew I’d have to raise money, which meant pitching to investors. I attended a few start-up events and watched YouTube videos showing other people pitching ideas. I’d never used PowerPoint, and the night before my first pitch, I called up a friend to find out how it worked. I designed a simple deck and stayed up all night rehearsing.

The presentation flopped. The investor laughed (politely) and declined my proposition. He must have felt sorry for me because he offered advice on how I could improve my pitch and introduced me to some friends. They all said no to the proposal but provided more introductions. And so it went. Every day for a year, I rattled off my presentation, and after every failure, I noted which items resonated and which fell flat. In the evening, I went home and worked on my deck.

This is exactly what an enterpreneur needs to do. Learn from your mistakes. There is some great advice in this article.

Read the entire article here.

Topics: Entrepreneurs, Resources, alternative funding, Entrepreneurship, startups, VC, investors, angel-investor